Zach Goldstein
Creative Director | Field Producer | Cinematographer | Editor | Branding
About The Client
Evil Geniuses is the premier esports team in the fastest growing entertainment segment in the world – competitive gaming. They have redefined player and teammate treatment with an earned reputation for extreme care and respect as well as finding new ways to reward their viewers and fans. Their brand is synonymous with victory, excellence, and pioneering relationships with sponsors.
Challenge
EG needed a new site that incorporated bold new design, a sponsor login portal with custom data feeds, a flexible method for their own content team to maintain the site daily, and full integration with their marketing platforms- all with as little code knowledge required as possible.
Role and Involvement
Custom designing a site unlike any other and bringing it to life with best–of–breed web tools was just the beginning. We developed an entire custom platform that would facilitate deep sponsor and fan engagement, integrated and automated data feeds into and away from the site to marketing tools and data feeds, and conquered obstacles along the way that would have otherwise forced compromises on design and ease of use for the client’s internal team.
Outcome
Evil Geniuses had already established itself as the top esports team on the digital battlefield and came away from our project engagement with the top web presence, platform, and functional engagement capabilities of anyone in their vertical. A&S is honored to be retained for ongoing feature development.
